It’s episode 11 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.

Listen as we go inside media to reveal the ugly truth.

For our discussion on what makes news stories go viral – the “genome of sharable news,” check out this piece from Edelman.

For our take on Marriott – the hotel chain, er, film studio, take a look at this piece from Digiday.

Tom rants about about the irony of a peaceful Pope who’s ready to throw a punch when someone insults his mother, and Mark rants about TV’s Celebrity Apprentice, which is setting back the discipline of marketing by 50 years.

Special thanks once again to our awesome producer! Jeff Schmidt – Exciting Audio for Media.

Don’t forget to subscribe to Media Unplugged atStitcher or oniTunes (for you RSS jockeys, here’s the feed).