Between now and next November, more than $11 billion is projected to be spent on political campaign TV advertising, up at least $2 billion from last year's mid-term election cycle. With the presidency of the United States in play this upcoming period, ad sales organization Locality offered a virtual debrief this past Tuesday on how this TV spending campaign will play out.
How to Maneuver the 2024 Political Campaign Spend Game, Locality Style
