How to Reach All Audiences with Targeted Advertising

Letamp8217s dive into how through a strategic multiscreen plan you can master targeted advertising stay true to your brand and make sure your ads reach all the right people without trying to reach everyoneUnderstand Your AudienceTo reach your audiences you must first dive into your firstparty data to uncover who they are what they need and where they spend their time While age location and income are important you should additionally think more about how they currently interact with your brand amp8212 both online and physically Additional questions to ask yourself include What are their interests What do they click on Where do they hang out onlineAfter digging into the data our media experts can help you create profiles based on shared traits such as demographics behavior and psychographics giving you a clearer picture of their needs and preferencesLeverage Lookalike AudiencesOnce you understand your main audience itamp8217s time to think about how to reach new customers With lookalike audiences we can help you reach people who share similar characteristics with your existing customers or main audience segments This expands your reach to new users likely to be interested in your products or servicesCustomized Multiscreen PlansImagine giving your grandma boss and significant other the same birthday card That would be pretty weird right But that can be what itamp8217s like running the same ad for every audienceEvery advertising platform has unique benefits and each audience segment has its own interests and preferencesMillennials binge memes and enjoy nostalgia 79 say streaming is their default source for viewing TV We can help your business lean into thatAdults 65 love a good deal and over half subscribe to cable Reach them with special savings on the screen they spend the most time onGen Z consumes bitesized authentic content and loves social media Maybe itamp8217s time to hop on trends and boost your social media advertising budgetBy focusing on specific audience groups and crafting tailored messages that resonate with those unique interests and preferences you can connect in a personal relevant and meaningful way and see better results through your advertisingTime for Advanced TargetingPeople love feeling seen and understood By using precision targeting tactics we can help you pinpoint and connect with your customers like a proWeamp8217ve already talked about how audience data helps you dig into age interests behaviors and beyond and helps you truly understand who your customers are Armed with this intelligence we can help serve ads that feel like they were made for them amp8212 because they basically wereDo you already have a list of your most loyal customers CRM list matching lets you serve ads specifically to them This personal and friendly targeting tactic is perfect for reengaging existing customers and keeping relationships strongLocation targeting is like setting up your business exactly where your audience hangs out Whether itamp8217s a city a neighborhood or even a specific block you can zero in on your ideal audience in real time Add geofencing and youamp8217re serving ads to people within a virtual amp8220fenceamp8221 around your chosen location Location targeting is a must for local physical businesses event promotions or catching people while on the goCategory contextual targeting puts your ads in content thatamp8217s just right for your audience For example a running shop on fitness blogs or a gourmet coffee company on complementary foodie websites Category contextual targeting is a natural pairing that makes your brand feel like it belongsEver browse a website leave without buying and suddenly see ads for that product everywhere Thatamp8217s site and device retargeting at work Itamp8217s the friendly nudge of reengaging potential customers who need encouragement to take the next stepEach targeting method works wonders individually but the magic happens when you combine them By layering these tactics you create a campaign thatamp8217s not just smart itamp8217s unstoppableThe winning combinationIf you as a business owner aim to target amp8220all audiencesamp8221 you may be spreading your efforts too thin making your ad dollars less effective and less impactfulIn a world where consumers expect personalized experiences targeted advertising is the best way to deliver the right message to the right people at the right time By embracing this approach you can ensure that your brand stands out in the crowded digital landscape reaching and resonating with all audiences in a way that truly mattersThe good news is that at Optimum Media we specialize in helping you reach and connect to the audiences you care about and perhaps new ones youamp8217ve never considered through strategic multiscreen advertising campaignsPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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How to Reach All Audiences with Targeted Advertising

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Jenna Walker

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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