How To Reinvent Yourself To Get the Job You Want, At Any Age! - Steve Blacker

The ability to successfully market your skill set is critical to obtain the job you want Today most companies are facing major sea changes and in many cases current business models no longer work The two most important challenges every company faces are 1 developing new profit centers without incurring additional operational costs 2 reducing operating costs without jeopardizing their customer base or brand equityThe challenge is to come in as if you are already working at the company you are interested in and to be perceived as both a problem solver and quotchange agentquot You need not be concerned about a company stealing your idea as most companies today are understaffed and lack the people who will have the expertise to execute your idea As Albert Einstein once said quotDon39t expect the people who created the problem to be able to fix itquot And do not limit yourself to areas that you have worked in previously before If you can sell and market radio you can do the same for billboards or even credit cardsFirst research the company you are interested in working for by examining their annual reports Google etc Read carefully the Presidents and other key executive messages to stockholders about their plans for growth major challenges opportunities new products and services etcNext Facebook and LinkedIn their key executives to see if any of their contactsfriends are people you know If they are you may be able to ask them to make an introduction for you These two Web sites will also contain other useful information about the top management people such as career history college they attended etc This too may be useful to help you obtain a meetingFor your meeting you need to come in with ideas showing how your skill set can make that company more successful To do this you need to take a reasonable amount of time to put your research together Ask close friends and former business associates for ideas The people who know you best should know your skill set bestCan you create a new profit center for the company you are interested in without their having to make a significant investmentOften times this can be done by reallocating a company39s staffing alignment Or by testing a new product or service in a way that a launch can be achieved at no additional cost This can be easily done with most new Digital offerings when a media company has an existing and large base of Email addressesCan you save the company significant operating costs without impairing its brand equity Every company today is either looking to create a new profit center or to save in operating costs Closely examine the company you are interested in organizational structure Look for ways to reduce redundancy and streamline the operation Compare their structure to others in their fieldContact the top executive in the area of the company you are interested in If you cannot have a third party introduce you through LinkedIn Facebook etc then compose a very short Email and letter stating that you have an idea that can either create a new profit center at no additional cost or significantly reduce operating costs If you can do both so much the better Be persistent in your follow up If their office asks you to write out your idea and submit it do not do soSimply say you need ten minutes to explain and show your idea in person Most executives work in half hour schedule blocks Asking for just ten minutes which is all you should need if you are well prepared allows for flexibility to fit you in a busy schedule either first thing in the morning or at the end of the daySteve39s most recent book You Can39t Fall Off The Floor The Insiders39 Guide to ReInventing Yourself and Your Career chronicles his 50 year career working for over 25 different companies with 189 lessons learned and insider tips from Gayle King Cathie Black Chuck Townsend and 28 others Blacker is still going strong today as a partner in Frankfurt ampamp Blacker Solutions LLC His web site is blackerreinventionscom and email address is blackersolutionsaolcomRead all Steveamp8217s MediaBizBloggers commentaries at Media ReinventionsCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBloggerThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggerscom management or associated bloggers MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries

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How To Reinvent Yourself To Get the Job You Want, At Any Age! - Steve Blacker

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