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IAB PlayFronts: Scuti and Enthusiast Advance In-Game Commerce

# exhibition

# television set

# product

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Simon Applebaum

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Upfronts/NewFronts

A pair of video game-centric organizations making presentations at last week's PlayFronts event in New York demonstrated two things in common. Both vendors discussed in public new tie-in relationships with individual TV series, and both foresee a major role with game hubs operating inside smart TV sets and devices.

Simon Applebaum

Simon Applebaum has covered the TV medium for more than 38 years. Now a regular MediaVillage columnist, he produces and hosts Tomorrow Will Be Televised, a program all about TV, now in its 12th year. Previously, he was a senior editor for various TV-centric … read more

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MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

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IAB PlayFronts: Scuti and Enthusiast Advance In-Game Commerce

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