A pair of video game-centric organizations making presentations at last week's PlayFronts event in New York demonstrated two things in common. Both vendors discussed in public new tie-in relationships with individual TV series, and both foresee a major role with game hubs operating inside smart TV sets and devices.
IAB PlayFronts: Scuti and Enthusiast Advance In-Game Commerce
![IAB PlayFronts: Scuti and Enthusiast Advance In-Game Commerce](/media/articles/image-cover-1678796100813.550x380_q85_box-194%2C148%2C741%2C528_crop.png.webp)