If Time Inc. Stops Publishing "Time Magazine" Will They Rename the Time & Life Building the Real Simple People Building? - Steve Blacker - MediaBizBloggers

Don39t write off the new partnership between Microsoft and Yahoo so quickly Microsoft39s new search engine BING does put search results into better context Yahoo39s relatively new president Carol Bartz is taking some heat now for the deal but Yahoo will prosper in the long term Without the partnership Google would be left without any real long term competitorHow come The Economist can charge 799 a copy at newsstands or 12699 for a year39s subscription 51 issues The Economist makes more money on circulation than advertising while Forbes Fortune and Business Week struggle to survive Maybe it39s because The Economist has much more relevant content Magazines that still entertain and inform in a relevant way will continue to survive and do well eg Cosmopolitan O People Real Simple InStyle Elle etcNBC39s Jeff Zucker has the best cable and programming strategy of any network He39s being innovative and taking chances that make sense Ben Silverman never created a program he just imported them so NBC comes out ahead with his leavingHow come everyone denies they talk to Tom Delaney of the Delaney Report yet he gets so much accurate information His newsletter is a must read though no one likes to admit it And don39t try making copies of it which is against the law or he will sue you and winRum is back Yes Mojitos Daiquiris and Cuba Libres seem to be recession proof One of the hottest up and coming brands is DonQ which is reporting more than a 50 growth over last year DonQ stands for Don Quixote and is the best selling rum in Puerto Rico where 70 of the rum sold in the US is produced The company39s marketing initiatives are being led by Luis Gonzalez President of Miami based CCom Group Inc Cheers If Hachette is really not thinking about closing down its US operations why didn39t Alain Lemarchand President of Hachette Filipacchi Media US and Latin America talk about his commitment to future growth To date his only strategy has been selling assets firing long term employees who earned decent salaries such as Nick Matarazzo former EVP Men39s Group and slashing budgets His press release said only that Hachette is not now in talks with Hearst concerning Elle It did not say that there is no intent to sell Elle in the futurePalm Too still serves the best steaks in the New York area Michael39s Cobb salad is worth the visit Steve Millington Michael39s GM makes the magic happen every day The Four Seasons Grill Room is overrated overpriced and caters to a Blist of some of the oldest people in town The prix fixe lunch at Milos Estiatorio is the best deal in town and the best tasting The Hearst Cafeteria is heads and shoulders above Conde Nast39s cafeteria in terms of the grandeur of the setting and the great sushiAlpa Pandya of the Sterling Branding Group is one the smartest brand strategists in the country Gayle King is the most innovative media brand marketer I know be it in print radio TV whatever Michael Clinton Hearst39s EVP Chief Marketing Officer keeps coming up with winning corporate packages that no one else has ever thought of before Plus he keeps turning out phenomenal travel books containing his photosquotI don39t want to live forever but I never want to diequot is one of many great lines from song writer and singer Liz Tormes39 great new album quotLime Lightquot Check it out at LizTormescom She39s a future star in the makingI find it hard to feel sorry for Ruth Madoff I hope the new 448 million lawsuit bankrupts herIf anyone can salvage TV Guide it39s Jack Kliger Better yet the magazine industry should recruit him to replace Nina Link and run the MPA As a prior MPA President he brought the only creative marketing initiative to print and tried to eliminate rate basesIf Time magazine ceases its print version in a few years will Time Warner rename the Time Life Building the Real Simple People BuildingWhen will AOL fix its home page and stop trying to selling me drugs I don39t need AOL39s customer service should earn an award as the most frustrating service to ever speak to a real human being onWhat if magazines ran longer articles by just continuing them online For example rather than turning to page 141 to continue a story why not let me go to the magazine39s web site This could allow a magazine to provide more short takes for content and create an integrated content product that drives you from print to the Internet Then magazines could offer one subscription price for print and online and be able to charge for online contentLocal media is alive and well Manhattan Media now provides more Manhattan circulation with its Manhattan newspapers and magazines than The New York Times How come the New York Post is so much livelier than the Daily News The Post39s business section even gives The New York Times a run for its moneyNancy Haberman the SVP Media Director at Howard Rubenstein is not only one of the most powerful PR executives in the city but one of the nicest A rare combinationI miss Ted Turner being in the media businessHas McKinsey or any other major consulting company ever produced measurable results for a client In my experiences at Time Inc Conde Nast Hearst Playboy etc whenever consultants were brought in generated more questions than usable answersDisclaimer I just bought some stock in Vision China VISN an outdoor digital media company with 67000 displays in major cities throughout China The stock was as high as 26 but then the CFO left and has not been replaced and that caused a great deal of concern Since I am not a huge fan of financial people I purchased the stock at 657 a share purely on quotgutquot and the marketing potentialDid Rodale force out Steve Murphy just to save on corporate overhead and make the company more attractive to a perspective buyer I think so Murphy is a highly creative and innovative media marketing executive He would be a natural to run a major book publishing companyNobody asked me but I think 100 million dollar bonuses should be against the law or taxed at a 90 Andrew Hall head of Phibro a small commodities trading company will earn this unless the new Treasury Department39s czar of executive pay puts a stop limit order on such an outrageous bonusHow will Conde Nast figure out a winning Digital strategy when Stephen Newhouse continues to be in charge of Digital Over a decade ago Conde Net was launched with unlimited resources and perhaps the worst marketing strategy ever Rather than promoting its well known brands such as Vogue GQ and Glamour Conde Net threw away its brand equity and created brand new generic Web sites Today the company is virtually starting all over again but with fewer people and resources If Stephen39s last name was Smith would he still be in chargeDon39t bet against Rupert Murdoch39s revamped Wall Street Journal eventually taking away readership and advertising from The New York Times It will The big beneficiary from all of this is the Financial Times Greg Zorthian FT39s President is a very savvy marketer I keep wondering why The New York Times keeps heavily promoting that I should just sign up for their weekend package Do they want me to drop my daily home deliverySteve39s new book You Can39t Fall Off The Floor The Insiders39 Guide to ReInventing Yourself and Your Career chronicles his 50 year career working for over 25 different companies with 189 lessons learned and insider tips from Gayle King Cathie Black Chuck Townsend and 28 others Blacker is still going strong today as a partner in Frankfurt ampamp Blacker Solutions LLC His web site is blackerreinventionscom and email address is blackersolutionsaolcomRead all Steveamp8217s MediaBizBlogger commentaries at Steve Blacker MediaBizBloggerEd Martin39s full live coverage from the Television Critics Association tour is available exclusively to corporate subscribers of the Jack Myers Media Business Report For more information visit wwwmyersreportcom

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If Time Inc. Stops Publishing "Time Magazine" Will They Rename the Time & Life Building the Real Simple People Building? - Steve Blacker - MediaBizBloggers

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