As consumers steadily migrate from linear TV to streaming services, marketers are eager to connect with local audiences on streaming services, but it's an uphill climb. The landscape of local advertising in streaming services is notably fragmented, presenting challenges in scaling and measuring campaigns effectively.
In 2024, 'Buy Local' Takes on New Urgency For CTV Advertisers
![In 2024, 'Buy Local' Takes on New Urgency For CTV Advertisers](/media/articles/local_pinpoint_iStock-1749658820.jpg.550x380_q85_box-62%2C0%2C3776%2C2579_crop.jpg.webp)