A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

Go to page

For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

Go to page

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

Go to page

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page

TV / Video Download

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

See All Channels

Go to page

The Myers Report

For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

See All Channels

Go to page

Watch, Listen & learn

See All Channels

Go to page

Advancing Diversity

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

See All Channels

Go to page

About us

Influencer Marketing Starts With a Content Strategy, Not Influencers

Author

Harvey Schwartz

Publish date

November 07, 2019

Channel

ViacomCBS InSites

When it comes to influencer marketing, the obvious concern for brands has always been finding the right creator.

Harvey Schwartz

Harvey Schwartz is SVP, Talent & Co-Founder at WHOSAY. He oversees the talent relationship division of the company and is part of the WHOSAY Match leadership team. WHOSAY is a Viacom company. WHOSAY powers influence marketing campaigns for brands acro… read more

ADVANCING DIVERSITY WEEK SEPT. 20-23. ADVANCE YOUR CAREER. REGISTER NOW

Influencer Marketing Starts With a Content Strategy, Not Influencers

Author

Publish date

Channel

Harvey Schwartz

"Kalief Browder": One Packed Minute Exposes Three Years of Injustice - By Charlise Ferguson

More Videos:

ADVANCING DIVERSITY WEEK SEPT. 20-23. ADVANCE YOUR CAREER. REGISTER NOW

Influencer Marketing Starts With a Content Strategy, Not Influencers

Enjoying This Commentary? There's More to Love

Harvey Schwartz

"Kalief Browder": One Packed Minute Exposes Three Years of Injustice - By Charlise Ferguson