Involved Media Connected Audience Spring 2025 Report: Connected Gaming

Key findings from this portion of the study on Connected Gaming break down gaming habits by device engagement across game types and even how to map the gamer purchase journeyHighlights from the Connected Gaming Study2 out of 3 respondents report playing a game on at least one of their devices in the last 30 days84 of respondents report ever having played games on any of their devicesSmartphone gaming is the most popular type of gaming by far with over half of respondents reporting the behavior in the last 30 days63 of whom play daily and nearly half of daily players are playing 4 hours or morePrime Time is the most popular time for all gaming especially for console gamers with 72 of them playing during this block nearly 2 times as much as any other daypartCompare this to Mobile gaming where people are only around 20 more likely to play during prime time than daytimeGain Access to the Full Reportamp160Source Involved Media Connected Audiences Study US Spring 2025amp160Source Involved Media Connected Audiences Study US Spring 2025amp160amp160Source Involved Media Connected Audiences Study US Spring 2025Visit here if you missed any studies including previous waves and a special report on sportsPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Involved Media Connected Audience Spring 2025 Report: Connected Gaming

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Involved Media Connected Audience Spring 2025 Report: Connected Gaming

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