It's episode 15 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey.

Tom rants and raves on platforms mistaken for brands. Mark rants and raves about the importance of Hollywood actors' Twitter followings, how often you should (or shouldn't) post to social media, and one new podcast that wants you to review it WITHOUT listening to it.

Listen as we go inside media to reveal the ugly truth!

For the question of social media as "a great wasteland," see this.

For more on MSNBC's plans to launch two new shows on Facebook, go here.

In our always popular rants and raves section, look for more on how Hollywood actors' Twitter followings have become as important as talent . Here's how often you should post to social media (or is it how little can you get away with?).

Special thanks once again to our awesome producer! Jeff Schmidt – Exciting Audio for Media.

Don't forget to subscribe to Media Unplugged atiTunes or onStitcher (for you RSS jockeys, here's the feed).