May 3, 2011 is World Asthma Day organized by the Global Initiative for Asthma (GINA) in collaboration with health care groups and asthma educators to raise awareness about asthma and improve asthma care throughout the world. According to the American Lung Association, about 23 million people, including almost 7 million children, have asthma.1 70% of asthmatics also have allergies.2This common inflammatory disease, which includes wheezing, coughing, chest tightness, and shortness of breath can not only be prevented by avoiding certain triggers, as allergies, but also treated with prescription inhalers and medications.As allergy season quickly approaches and World Asthma Day is just a few months away, advertisers in prescription Asthma medications who are looking to maximize the efficiency of their ad spend and brand exposure can benefit from TV Health Ratings powered by TRA. Using a unique metric, which provides a category development index (patient index); TRA can identify which networks are more likely than the average for pharmaceutical advertising to seek out Asthmatics and their behavior for prescription drug commercial airings. The following chart indicates the Top 10 rated cable networks in 2Q10 that are more likely than the average to connect with these Asthmatics currently seeking treatment.For more information, please visit us at www.traglobal.com/blog or send an email to dailytra@traglobal.com.
