It's Football Season – Let the Water Cooler Talk Begin - Ed Keller - MediaBizBloggers

September is a great time for sports fans Baseball season is heating up as the regular season begins to wind down and the playoffs are just around the corner go Yankees If you39re a tennis fan the US Open is underway will Roger win his 16th Grand Slam For golfers there39s the FedEx Cup series And oh yes football season gets underway There is something for almost everyone to watch and talk aboutIn fact sports are one of the leading things people talk about On any given day in America about 40 of us have at least one conversation about sports recreation or hobbies amp8211 that39s 120 million people And it39s not just one conversation per day its closer to threeWhich sports in particular generate the most word of mouth It39s not even close Football is far and away the most dominant Across the course of an entire year amp8211 taking into consideration when the sport is quotin seasonquot and when it39s not amp8211 41 of the conversations about sports are about football Basketball is a distant second with a 22 quotTalkShareamp8482quot followed closely by baseball at 18 There is then a sharp drop with auto racing at 6 and tennis rounds out the top five at 5 Other sports such as golf and hockey drop below that with only 3 and 2 share of conversation respectivelyFootball is King of Sports ConversationsSource TalkTrackamp174 July 2008 amp8211 June 2009All told we estimate there are 66 billion projected annual conversational mentions about football 35 billion about basketball and 28 billion about baseballThe dominance of football is truly impressive once the season begins As soon as the professional and college football seasons begin in September conversations about football begin to skyrocket accounting for almost 60 of all sports conversations in the month of SeptemberAt the same time the share of conversations about baseball plummets amp8211 even though there are still lots of pennant races and the playoffs are yet to come It could be a time when talk about baseball is still on the ascendancy but instead we see the relative percentage of sports conversations about baseball drop from its high water mark of about 32 in July to less than half that amount by the time September rolls around perhaps as fans begin to conclude their favorite teams won39t be in the playoffsBasketball meanwhile sees its peak in March ah yes March Madness when it garners approximately one third of sports of conversations amp8211 a similar level to what baseball achieves in JulyEvery Day Over 8 of Americans Talk About Football When in Season of People Talking Daily About Sports Rolling 4week AverageFootball is the word of mouth king of sports in large part because it stays part of the national sports conversation throughout the year even when the sport is out of season Indeed its relative share of conversation never drops below 20 In season it39s dominant out of season it39s still engaging So for all you football fans let the games and the gab beginEd Keller CEO of the Keller Fay Group has been called quotone of the most recognized names in word of mouthquot The publication of Keller39s book The Influentials has been called the quotseminal moment in the development of word of mouthquot Ed can be contacted at ekellerkellerfaycomRead all Edamp8217s MediaBizBloggers commentaries at Ed Keller MediaBizBloggers

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

It's Football Season – Let the Water Cooler Talk Begin - Ed Keller - MediaBizBloggers

Author

Publish date

Channel

Edward Keller

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

More Videos:

Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

It's Football Season – Let the Water Cooler Talk Begin - Ed Keller - MediaBizBloggers

Enjoying This Commentary? There's More to Love

Edward Keller

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

The payment was successful

Cookies