U.S. Hispanic ad spending is forecast to grow 5.0% in 2011 and 10.8% in 2012 according to a new report available to subscribers of Jack Myers Media Business Report. Myers data is the only independent source for marketing and advertising spending data in the U.S. market, covering 61 categories from 2000 through 2020. 2010 marked a real changing of the guards for the Hispanic media sector of the Entertainment and Media industry. Watch this week’s Jack Myers Video Media Business Report for more details and to find out which major packaged goods client is shifting a majority of its budget to Hispanic media.
Subscribers can access the report at www.jackmyers.com. I share exclusive insights from the report in this week’s Video Media Business Report, available below and through Reuters Insider iPad app, which is available at no cost to all Media Business Report subscribers.