For Jillian Orcel, Senior Coordinator of Strategic Marketing Solutions at Zoom Active Lifestyle Marketing, earning her Bachelor of Arts from Boston University in Sociology (with a concentration in advertising) was her way of making sense of both her creative and analytical sides. Although Jill’s day-to-day responsibilities involve creating presentations to illustrate Zoom’s custom services and crafting unique strategies and solutions, she has a great love for photography, writing and cooking, as well as an affinity for observing the way that people connect and interact with the world. “I noticed myself picking up on different things,” she says of finding her way to the industry as a college student. “Like looking at ads and noticing ‘Hey, I love the layout of this ad’ or ‘I love the soundtrack on this commercial’ and kind of just picking out the different artistic elements of ads that I really liked. I thought that maybe I could figure out a way to tie my interests in creative expression to this industry.”
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