Jillian Orcel of Zoom -- A 1stFive Profile

While at Boston University Jillian got involved with AdLab an entirely studentrun advertising agency where she worked closely with local clients to develop multiple marketing strategies She conducted interviews with customers of a small wine shop in Waltham Massachusetts gathering insights on consumer habits and demographics amp8220It was really funamp8221 she says amp8220I got to tie my major into the advertising side which was the perfect balanceamp8221Her role as anamp160Account Planner and Assistant Account Executiveamp160with AdLab left her wanting to explore more aspects of advertising amp160Shortly thereafter Jillian expanded her knowledge working as a Marketing and Audit Intern with Addus Healthcare in Chicago amp8220Youamp8217re working with a local community and you really get to know the people and learn whatamp8217s important to them amp8230 and then shaping those findings into something thatamp8217s relevant for the brandamp8221 she explainedamp160 amp8220That was a great experienceamp8221Jillianamp8217s first job was with Zoom as a Business Development Coordinator out of their New York City office amp160Since she began she has continuously learned new things about the digital outofhome marketplace In 2015 Zoom went through a major rebrand and repositioning of its product handing off theiramp160social nightlife active family and outdoor mural networksamp160in favor of aamp160dedicated focus on the fitness and active lifestyle areasamp160Also that year Jillian was promoted to her current role as the Senior Coordinator of Strategic Solutionsamp8220I really love our company cultureamp8221 she says amp8220Zoom focuses on client relationships We work with so many different companies and itamp8217s all about tailoring our services to meet their needsamp8221 Jillian admits that this can sometimes be a bit of a struggle but that the payoff of figuring out and executing an effective strategy is what excites her the most amp8220Itamp8217s just the greatest feeling to see that come to reality and be able to say amp8216hey this workedamp8217 and amp8216this was a great program you should definitely do it againamp8217amp8221During her first two years with the company Jillian concentrated on doing her job well and figuring out the best way to accomplish her tasks Her focus has shifted to evaluating what kind of impact she can have on the company beyond her daily responsibilities amp8220Zoom has given me an opportunity to really growamp8221 she says amp8220Youamp8217re always learning and seeing the best ways to reach people and itamp8217s always changingamp8221Now approaching her fourth year with the company Jillian hasamp160had the opportunity to help select new hires andamp160has taken the lead in training the new members of her departmentamp160In her role she has found support at Zoom as well as from her family Her supervisor Lorraine Pyne is amp8220in charge of running the entire showamp8221 and has been a great resource yet sheamp8217ll rely on Jillian for additional help when things get hectic amp8220I definitely value the fact that sheamp8217s given me that level of responsibilityamp8221 Jillian reflects Her parents arenamp8217t as familiar with the media industry but her uncle Glenn Jean has earned his stripes with the likes of Nielsen and Google amp8220My uncle definitely helps me figure out what my next steps should be amp8230 and even though Iamp8217m younger than him heamp8217ll reach out to me to get my opinion on things which is niceamp8221Because sheamp8217s excited by opportunities to think outside the box and implement creative ways to tackle challenging problems Jillian would like to play more of a management role looking ahead workingamp160more closelyamp160with the portfolios of products and brands Her approach to reaching consumers has centered on being authentic amp8220When it feels like youamp8217re being targeted it definitely feels less genuineamp8221 she says amp8220Thatamp8217s why I like Zoom When youamp8217re in the gym youamp8217re someone who most likely enjoys being there and a lot of the people around you kind of share the same beliefs like living a healthy lifestyle and being active If youamp8217re taking the time out of your day to go to the gym why not connect with brands and products that share the same valuesamp8221For anyone aspiring to enter into the advertising space Jillian champions the idea of staying in touch with your consumer amp8220If youamp8217re following the same media strategy that you had in 2008 youamp8217re going to be way behindamp8221 Jillian says that staying on top of the market is crucial in the fastpaced world of mediaThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet management or associated bloggersamp160

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Jillian Orcel of Zoom -- A 1stFive Profile

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Whitney Marin

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Jillian Orcel of Zoom -- A 1stFive Profile

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