It’s exactly 900 meters from the Hotel Martinez to the Hotel Majestic Barriere along the Cannes Croisette. In normal conditions it’s a 10 minute stroll but the Cannes Lions are anything but normal conditions. Forty-five minutes is a safe estimate as you greet half the people you have ever met, are greeted by people who seem to think they have met you and share brief exchanges with any number of people who are looking over your shoulder in the hope that someone more interesting comes into view. (Note: That’s a drone’s-eye view of the author of this column up top.)