The Latin music genre has been around for a quite some time, but within the last few years it has seen tremendous growth, becoming the second most popular genre in the world and third in the U.S.* In honor of LatinX Heritage Month, Somos Vevo -- Vevo's ad solution for reaching Hispanic American audiences at scale, featuring the world's biggest Latin artists -- hosted a virtual fireside chat with NEON16 President Lex Borrero (pictured top left) and multi-platinum producer and Grammy-winning artist Tainy (top right), who was just named Producer of the Year at the 2021 Latin Billboard Awards. The chat, which was moderated by Vevo's Senior Director of Multicultural Sales, Rob Velez, was part of Vevo's Executive Experience series, which serves as a way of bringing senior leaders together for important discussions on key business topics. This event focused on the impact of LatinX culture around the world and insights into why the Latin music genre has seen such success.
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