In a series of conversations with the leading confidantes and consultants in the ad automation and programmatic area, Jay Sears, Senior Vice President Marketplace Development of Rubicon Project, discusses trends and issues of the day impacting advertisers and media owners. In this interview, he talks with Long Ellis, President of Longview Media Consulting. Ellis has worked for an array of TV networks, lead the television initiative with Google TV Ads, worked at Canoe Ventures and has also spent time in start-ups including Flurry and Alphonso.
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