On NBC’s The Biggest Loser, trainers push contestants to change their unhealthy and unhappy lifestyles. This reality show helps transform these obese contenders into healthy and fit adults, but does the show help others to transform unhealthy media spending habits?

TRA’s patented Media TRAnalytics® is the only platform that provides single-source data that advertisers can use to see the best potential return on media investment. Advertisers trying to find The Right Audience™ can turn to TRA’s customized insights to construct precise TV advertising plans. The highest target prospect for NBC’s The Biggest Loser is frequent fast food buyers. Not what you would have thought, right? Without TRA’s Media TRAnalytics®, advertisers don’t have a true gauge for where their advertising dollars are best spent. Reallocating advertiser’s money will help maximize the return on media investment and eliminate wasteful spending.

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