With only the Final Four and the National Championship remaining, it's unlikely that the 2018 NCAA Tournament will be able to recover the linear TV audience lost since last year. Through the Elite 8, younger demos have been the hardest hit, with older demos experiencing more modest declines. However, with live streaming activity increasing once again, it's safe to assume that at least some of those young adults are catching the action that way.
Loyola-Chicago Looks to Make History as Streaming Growth Continues
![Loyola-Chicago Looks to Make History as Streaming Growth Continues](/media/articles/basketball_4-27-40__storybook.jpg.550x380_q85_box-242%2C0%2C6048%2C4032_crop.jpg.webp)