Advertisers of prepared meats are now able to reach The Right Audience™ for their products, thus reducing waste and improving ROI. This is what Media TRAnalytics® is all about. Why stick to the Plain Old Ordinary Ratings (POOR) of the past when advertisers are using other methods to reallocate their media spend? In the example below, we offer a simple snapshot of how processed/prepared meats purchasers match up to the top rated cable programs for the week of Feb 14th. While some programs delivered a higher rate of return on investment, others did not. With Media TRAnalytics®, advertisers are now weeding out the underperforming programs, that is, those that generate no purchases, and capitalizing on programs with high Purchaser Rating Points™ (PRP™), such as NBA All Star Game, Jersey Shore and SpongeBob Square Pants, in this case, for the processed/prepared meats category. To learn more, please visit www.traglobal.com
