MadTech Launches MadConnect as Snowflake Native App to Address Industries' Platform-to-Platform API Integration and Support Challenges

As the industry shifts towards heightened consumer privacy and reliance on firstparty data interoperability between platformsamp8212such as MarTech and AdTech platforms including CDPs DSPs enrichment providers and SSPs as well as social platforms and data clean rooms have become crucial This market shift requires leveraging APIs to enable platformtoplatform communication rather than 3rd party cookie syncs MadConnect automates connector setup and eliminates the arduous process of developing and maintaining them which is costly and places a significant strain on engineering and product resourcesMadConnect enables joint customers to conduct ETL and reverse ELT across a host of advertising destinations where their customersamp8217 firstparty data lives This unique approach supports enhanced privacy and security by processing and formatting the data before sending it via a secure connection to the source or destination platform The solution is highly effective for key use cases including Audience Activation Campaign Optimization Measurement Reporting Data Enrichment and Data Collaboration providing robust support for data requirements Since the application is built on Snowflake and available in the Snowflake Marketplace it can be deployed seamlessly in the customer39s environmentKey Benefits of the MadConnect Snowflake Native App IncludeNo Development No Maintenanceamp160Manages all development support and maintenance of API connectors freeing your business from these responsibilitiesBidirectional Data Connectivityamp160Facilitates seamless data transfer between sources and destinations enabling both platformtoplatform communication through querybased connectors and singledirection large file batch transfersFixed Price Per Connector Unlimited Data Transferamp160Transfers unlimited data at a consistent fixed cost easily payable with Snowflake creditsHighly Secure and Privacy Focusedamp160Processes and formats data exclusively within your Snowflake environment ensuring that your data remains private and inaccessible to any unauthorized third partiesNeutral Data Transferamp160Provides for secure data transfers while maintaining fairness and noncompetition among connected ecosystem partnersDirect Connectamp160Match your IDs directly maintain data fidelity and bypass intermediariesamp8220MadConnect distinguishes itself in the advertising industry for marketers looking for an edge in their ongoing mission to integrate and action on data via an ever growing number of sources whether through extraction or onboardingamp8221 said David Wells Industry Principal for Media Entertainment ampamp Advertising at Snowflake amp8220It enables joint customers to maintain control over their data strategies free from the complexities or biases of platforms that also handle data management and analysis Flexibility effectiveness of performance and efficiency of price make MadConnect a great option for marketers and the partners that serve them on Snowflakeamp8221amp8220We are thrilled to launch our Snowflake Native App and bring MadConnect capabilities to joint customersamp8221 said Bob Walczak CEO of MadTech amp8220We39re making it easier more efficient scalable and more secure for businesses to move data in and out of their Snowflake environment empowering them to unlock the full potential of their dataamp8221MadConnect is set to launch as a Snowflake Native App on October 7 2024 It will support unlimited data transfers and can be conveniently paid for using existing credits The initial rollout includes connections with major social platforms such as Meta TikTok and LinkedIn DSPs including Amazon Ads The Trade Desk Adobe and Yahoo and SSPs like Equativ IndexExchange and OpenXFor more information on the MadConnect Snowflake Native App visit httpwwwmadconnectioPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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MadTech Launches MadConnect as Snowflake Native App to Address Industries' Platform-to-Platform API Integration and Support Challenges

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Bob Walczak

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MadTech Launches MadConnect as Snowflake Native App to Address Industries' Platform-to-Platform API Integration and Support Challenges

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