MadTech has announced the launch of MadConnect for Agentic Marketing and Advertising, the industry’s first infrastructure layer purpose-built to enable intelligent agents to operate across platforms. With native support for Model-Context Protocols(MCPs), MadConnect transforms large language models (LLMs) -- including Amazon Bedrock, OpenAI, and Google Gemini—into intelligent agents that can execute real-time marketing tasks, sync audiences, optimize media spend, and generate insights with speed, security, and confidence. Agents built by MadTech, developed in-house, or created by third parties all run natively on MadConnect, creating the essential operational layer that unifies AI, LLMs, and the fragmented AdTech and MarTech landscape.
MadTech Unveils MadConnect for Agentic Marketing and Advetising
