MAGNA, one of the top global advertising agencies, resumed its crusade to push for more spending on TV ventures owned by entrepreneurs of color -- and reaching multicultural, gay, lesbian and transgender audiences -- last week at its annual Equity Upfront. More than 30 companies were showcased over three days; the first two days in-person from New World Stages in midtown Manhattan, and the third virtually. (Note: This column covers what transpired on day one.)
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.