Magna Collaborates with LinkedIn to Explore CTV and Effectiveness for B2B

MAGNA Media Trials collaborates with LinkedIn to explore Connected TV CTV ad effectiveness in reaching B2B audiences The new study amp8211 quotCatching the Professional Eye How B2B Marketers can Reach Decision Makers with CTVquot uncovered that 98 of LinkedIn users of which 59 were sole decision makers watch Connected TV weekly signaling that itamp8217s an effective way to reach B2B professionals The study illustrates that going beyond traditional business channels such as broadcast cablesatellite blogs or news websites and podcasts could expand the marketing mix and reach new audiences for advertisersWith video uploads growing 34 yearoveryear on LinkedIn the research dives into how video solutions including CTV can reach and engage decision makers creatively According to the findings business decision makers are well represented among CTV viewers and are also receptive to B2B advertising An impressive 94 of these viewers optin to ad supported CTV This data underscores CTV as a powerful medium that drives meaningful actions and accelerates the deal cycle for B2B brands by either starting a free trial 79 or purchasing 83 a product or solutionamp8220The widespread accessibility of Connected TV is transforming B2B advertising especially for decision makersamp8221 said Kara Manatt Executive Vice President of Intelligence Solutions MAGNA amp8220This shift creates new opportunities for broadening audience reach and delivering even more innovative marketing strategiesamp8221Key Report InsightsYoung DecisionMakers Contrary to the belief that business decision makers skew older the study reveals that the majority of CTV viewers in this demographic are now MillennialsAd Readiness Across Genres 94 of decision makers watch CTV with ads including during comedy and drama programming which were traditionally considered less receptive environments for B2B advertisingTiming Matters The best times to engage these decision makers are during early morning hours 52 and in educational 69 or news 66 content when they are watching programs to stay informedStorytelling is Key The research emphasizes the importance of incorporating a storytelling angle into CTV ads suggesting that a narrativedriven approach resonates more effectively with this audience Compared to average 100 ads that are funny overindexed at 131 emotionally appealing overindexed at 111 and feature relatable characters overindexed at 109 are highly preferredquotCatching the Professional Eyequot is one of the first studies to deeply explore B2B engagement on CTV and its unique insights can transform how marketersamp8217 approach professional audiencesTo access the full report and learn more about leveraging CTV for B2B marketing click herePosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Magna Collaborates with LinkedIn to Explore CTV and Effectiveness for B2B

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