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MAGNA Predicts a Roaring Recovery for U.S. Ad Market

# advertising

# marketplace

# television

Author

Oriana Schwindt

Publish date

Channel

IPG Mediabrands InSites

The U.S. ad marketplace has made a V-shaped recovery that will not only close out 2021 with a predicted $278 billion in ad spend -- compared with $213 billion in 2020 -- but should also reach a record $300 billion in 2022, per the most recent forecast from IPG Mediabrands' MAGNA.

Oriana Schwindt

Oriana Schwindt has been covering the television industry for most of her professional career, starting with a byline in Rolling Stone at age 20 and working her way through outlets like TV Guide Magazine, the International Business Times, and, finally, Varie… read more