Many Politicians Can Sell, Few Salesmen Can Politic - Bob Sherman - MediaBizBloggers

To be a great salesman you need to have only ONE agenda How can I help this client and then that client and then the next The only quotwhich way is the wind blowingquot agonizing your need to suffer is the competitive field brand position and product value of your current and next customer If you become really good at that suffering the process will morph to pure joy and your clients39 businesses will grow and you will become rich and famous OK maybe just richI was reminded of the waste of time and potentially destructive results of politicking today by a very smart partner who pointed out that a recent quotstrategicquot communication of mine quotpoliticallyquot motivated was likely a quotmisfirequot He was right but more importantly it surprised me that I needed to be reminded of who I am and what I do And what I do not is run for or occupy a public office I am not a politician and have never learned the art either academically or experientially The good news is to accomplish what I am charged with has nothing to do with politics And that39s probably true for you as wellSodon39t buy the sales manager a strawberry donut with sprinkles on it unless you would if he were a school crossing guard and not your boss Likewise the potential customer quotOh wow a donut Thanks so much Here39s a 50000 orderquot Put all your energy and creativity to work solving as many people39s problems as you can Make as many lives better for their contact with you as you possibly can That39s the only agenda that will make you what I hope you want to be SpecialGreat SellingBob Sherman has 40 years experience managing relationships between media companies and advertisers in old and new media from radio cable and TV to the Internet and from sales executive to chief executive and from the biggest media corporations to his own entrepreneurial companies He is currently in partnership with Pilot Group LLC Bob can be reached at rshermanpilotgroupbizRead all Bob39s MediaBizBloggers commentaries at Great Sellers Go To Heaven MediaBizBloggersCheck us out on Facebook at MediaBizBloggerscomFollow our Twitter updates MediaBizBlogger

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Many Politicians Can Sell, Few Salesmen Can Politic - Bob Sherman - MediaBizBloggers

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