March Madness®: An Advertising Slam Dunk

Itamp8217s chaos Itamp8217s drama Itamp8217s Cinderella stories It39s March Madnessamp174 Itamp8217s not just a sporting event amp8212 itamp8217s a cultural phenomenon And for businesses of all sizes itamp8217s not just a big opportunity amp8212 itamp8217s an advertising slam dunkUnmatched Audience EnergyThe energy during March Madnessamp174 is contagious From diehard alumni and rivalries to casual fans who picked teams based on mascot coolness the tournament captivates viewers year after year but last year was one for the record booksThe 2024 Womenamp8217s Tournament took center stage last year smashing records and stealing the spotlight For the first time the womenamp8217s championship game averaged more viewers than the menamp8217s title game The Iowa vs South Carolina game became the mostwatched womenamp8217s college basketball game ever and the biggest basketball broadcast since 2019 South Carolinaamp8217s 8775 victory also scored digitally as the mostwatched college event ever on ESPN Thank you Caitlin ClarkMeanwhile even the menamp8217s championship saw a boost with 1482 million tuning in to watch UConnamp8217s repeat win 7560 over Purdue up 4 from 1469 million in 2023Fans Are Glued to Their ScreensNobody just watches March Madnessamp174 Fans are multitasking From planning their brackets viewing the intense games engaging in online content to watching highlights amp8212 it all adds up to nearly 30 hours of pure dedication by basketball fansBecause fans are so emotionally invested the excitement around the tournament often spills over onto social media allowing small businesses to reach a broader audience through strategic social media campaigns Avid fans are 30 more likely to engage on social media during the tournament and these memorable moments often go viralBig Screen Small Screen Every ScreenWhether fans are catching March Madnessamp174 on cable or streaming one thing is for sure amp8212 theyamp8217re tuned in Each year the tournament drives a surge in cable and streaming viewership In March 2024 cable TV saw a 43 bump in sports viewing the tournaments deliver your business unbeatable reach while streaming delivers precision targetingThe TV screen continues to be a leader in driving response March Madnessamp174 bracket players are 19 and 17 more likely to respond to an ad by visiting the advertiseramp8217s website clicking on a banner ad doing an internet search buying the product advertised or callingvisiting the advertiser after seeing on television and streaming respectively 1This year 48 of fans plan to watch via traditional TV 29 will stream on connected devices and 14 are taking in the action on the go streaming from their phones or tablets With audiences spread across multiple platforms from the living room couch set up to the art of amp8220workingamp8221 while secretly streaming on their phones a strategic mix of cable and streaming ensures your brand reaches every fan regardless of how they tune inSpots Are Limited amp8212 Donamp8217t DelayMarch Madnessamp174 only happens once a year but the opportunities it offers to advertisers are endless By leveraging the reach of cable TV and the precision of streaming you can make your brand part of the conversation the excitement and the memories of this nationwide obsession through strategic live sports advertising with Optimum MediaSource 1 2023 AudienceSCANamp174 study of US online adults 18 SalesFuel IncPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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March Madness®: An Advertising Slam Dunk

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Jenna Walker

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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March Madness®: An Advertising Slam Dunk

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Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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