The Wall Street Journal recently published a story that caused some alarm: P&G to Scale Back Targeted Facebook Ads. A more representative title would have been: P&G to Scale Back Highly Targeted Ads In Order To Increase Broader Reach Buys on Facebook.
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Sarah joined SocialCode with the goal of propelling the strategic services arm of the business. Today, she leads the Advanced Solutions team and is dedicated to providing best in class service, guidance and execution to the most valuable brand on the platfor… read more
