Today, everyone&#8217;s attention is on marketing ROI. Advertisers and agencies need to find the target providing the highest ROI and direct their advertising towards them. But we need to ask ourselves, do demographics really determine what we buy?&#160;Yes, you can argue they give a higher probability of reaching your desired purchaser but obviously it also introduces a lot of waste.&#160;In the case of Bleach, what does this category purchaser look like? Most likely the answer you&#8217;re thinking of is broad but using TRA&#8217;s Media TRAnalytics&#174;, you can narrow it down to households that are actually buying the category! Make use of your ad spend by advertising on programs that do have a high concentration of Bleach Purchasers, such as NCIS: Los Angeles and Undercover Boss. It&#8217;s all about making the best of your buy and finding The Right Audience&#8482; with TRA!For more information, please visit us at www.traglobal.com/blog or send an email to firstname.lastname@example.org.