Here is Chapter 23 of Jack Myers' book Hooked Up: A New Generation's Surprising Take on Sex, Politics and Saving the World focuses on the value of the emerging younger Millennial consumer market, known as the Hooked Up Generation -- born 1991-96 and the first generation to grow up with the Internet . Hooked Up was published in 2012 and is winner of the International Book Award for Youth Issues and finalist for the USA Book Award for Pop Culture.
Marketing to Younger Millennials – the Misunderstood Consumers
