Ron Amram joined Mars, Inc. as Global Head of Media in the early days of the pandemic, making his onboarding, which he refers to as a "case study of what not to do," a role model for the shift of onboarding from in-person to virtual including a road map, tool kit and briefing documents. In our Legends & Leaders Conversation, Ron also shares a road map for agency and media sales professionals adapting to change as the industry is revolutionized by technology, data disruption and the expanded responsibilities of brand marketers. View our Conversation above.
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