A majority of Americans now are digital audio listeners according to Melissa Paris, Vice President of Sales Research and Analytics at SXM Media. To better understand this important population, MAGNA and SXM Media, the advertising arm of SiriusXM and Pandora which includes the SiriusXM Streaming Network, partnered on a research study, "Matched Audiences for Unmatched Audio Performance: Reaching the Right People through Digital Audio" that looks at the value of using advanced data to better target and reach digital audio listeners.
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