Matt Harding Dances (Badly) Around The World And Chews Gum

A four and a half minute clip of a man dancing (badly) all over the world has garnered over 2.5 million views on YouTube in less than a week. According to its description, the clip documents Matt Harding dancing in 42 countries over the course of 14 months. The journey was made possible by Stride, a new gum by Cadbury Schweppes. But in order to figure that out, you have to dig around a bit.My first question about Harding&#8217;s video project was, of course, &#8220;How and why would he do this?&#8221; Matt Harding&#8217;s website, Where The Hell Is Matt? describes how he was able to dance (badly) in 42 countries.In 2003, while traveling in Asia after he quit his job, Harding&#8217;s travel buddy filmed him doing his signature dance. The original clip gained so much attention that he was approached by Stride, who offered to fund his next trip&#8230; and the next one. The result is the video seen below, which is surprisingly devoid of any explicit advertising. On Matt&#8217;s YouTube page, he posts Stride&#8217;s website in the video&#8217;s extended description (it is only seen if you click &#8220;more info&#8221; next to the clip&#8217;s upload date) and that&#8217;s as far as it goes for advertising.In the FAQ section of Harding&#8217;s website, his response to a question about whether or not he was forced to chew gum on his trip is simply, &#8220;They didn't make me do much of anything. They are very good people.&#8221;

Matt Harding Dances (Badly) Around The World And Chews Gum

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Nina Spezzaferro

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