When you walk into an auto dealership and head for the vehicles with an MSRP of at least $50,000 &#8211; well, then, we&#8217;re definitely looking at some pretty pricey options! And so it is with the highest rated network television shows: the cost for a 30-second spot can feel a little like &#8220;sticker shock&#8221;. But, ultimately, it&#8217;s not just about &#8220;how much&#8221; you pay&#8230; but also what you get for your dollar. And with TRA&#8217;s True Target Index, you can be sure that the network shows you select don&#8217;t turn out to be lemons. Take for example the Top 10 highest rated programs for the week of August 23rd. All of them (save two) have very low delivery indices for homes that possess high end automobiles. Only TRA can put your media plan into gear by identifying the two programs (NBC&#8217;s &#8220;The Emmy Awards&#8221; &amp; CBS&#8217; &#8220;60 Minutes&#8221;) that will deliver a luxury of high-end vehicle-owning households.For more information, please visit us at www.traglobal.com/blog or send an email to email@example.com..