MediaBizBuzz: ANA, Google, Disney, NPR, Verizon and Spotify

An Explosive Report on Kickbacks in the Ad Industry is Coming out Next Month and Some Say It Could Lead to quotJail TimequotReport commissioned by Association of National Advertisers ANA is set to be more quotexplosivequot than many people in the industry were prepared for say sources via Business Insideramp160GoogleAlphabet Widens Media Revenue Lead Over DisneyIn ZenithOptimedia39s annual top 30 ranking AlphabetGoogle had 596 billion in digitalamp160media revenue while Disney had 225 billion followed by Comcast with 197 billion via Hollywood Reporteramp160Google Makes Big Changes to Its Ad ProductsAdvertisers will have access to local search ads promoted map pins and expanded text ads in AdWords and will be able to set individual bid adjustments for each type of device via TechCrunchamp160ATampampT39s Surprise Yahoo Bid Puts Pressure on Verizon39s AmbitionsquotATampampT has to be nimble Getting programmatic ad buying capabilities on mobile is probably one of the big reasons they are interestedquot via Bloombergamp160NBCUniversal News Group Taps Taboola to Power Native AdvertisingNBCNewscom TODAYcom MSNBCcom and CNBCcom will work with Taboola to develop iterations around the Taboola Native ad server via MediaPostamp160NPR Expects to quotMore Than Doublequotamp160Its Podcast Revenue This YearquotWe39ll probably more than double this year andamp160the year beforeamp160it tripled yearoveryear so we39ve been seeing really great growth over the past three or four years in podcastingquot via Adweek Podcast Sponsorships and Measurement Part 2 An Art and a Science Podcasts Experiment with Paid Subscriptions via WSJamp160Spotify Will Now Let Brands Sponsor the Most Popular PlaylistsRemember the old days when you39d give a girl or guy a playlist in the hopes of winning them over Now Spotify is letting brands try the same trick via Adweekamp160Time Warner Netflix Climb on Report of Apple Interest in MediaShares boosted by FT report that a top Apple executive raised the prospect of buying the owner of HBO CNN and Warner Brothers last year via Bloombergamp160Tribune Uses quotWhite Squirequotamp160to Fend Off GannettTribune sells 129 stake to investment firm Nant Capital LLC as it fends off an unsolicited 15pershare cash bid from rival newspaper publisher Gannett via WSJamp160Newspapers Haven39t quotCracked Codequotamp160Buffett SaysquotThe easy cutting has taken place There39s no indication that anyone besides the national papers has found a wayquot via USA Today Newspaper Sites Deliver More Younger Millennial Mobile Exclusives than Facebookamp160quotOur Elegant Weaponquot How Hearst is Building a Global Digital NetworkIt rolled out this socalled quotmedia operating systemquot in the US in 2014amp160and is now extending it internationally across its 300some titles via Digiday Print Media Conflicting Priorities for Sales Execsamp160People on the MoveMediaCom Promotes Jon Gittings to Run Strategy in AmericasGittings previously MediaCom39s Global Business Development Strategy Officer reports to Toby Jenner and Matthew Mee Global Chief Strategy Officer at the WPPowned network via Adweekamp160Havas Becomes the Latest Agency to Hire a Chief Talent Officer from Outside the Ad IndustryquotOur industry is under intense pressure to evolve the value creativity brings to brands and we are increasingly hiring from outside of the advertising industryquot via Adweekamp160Rubicon Project Announces Resignation of CFO Appoints Chief Accounting Officer David Day as Interim CFOTodd Tappin has resigned to assume the role of President at another company and David Day has been named interim CFO while the company conducts a process to identify a full time successor via Rubicon ProjectThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggersamp160amp160

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