MediaBizBuzz: BBDO, GroupM, Dentsu, Fox, Virtual Reality and Forecasts

Value of MampampA Deals in Digital Media Increased 27 in 2015There were a total of 2285 deals worth 238 billion related to digital media information and technology announced globally during 2015 up from 2218 during 2014 according to investment bank Coady Diemar Partners via Coady Diemar PartnersTelevision Bureau of Advertising Pearl TV Initiate Programmatic TV GuidelinesTVB and a Pearl TVled working group provide open access to version 10 of the quotBroadcast Linear Television Programmatic Guidelines and Best Practicesquot via TV TechnologyAd Tech Growth Hits Speed BumpAccording to an analysis of LinkedIn data by Pivotal Research analyst Brian Wieser there was a noticeable slowdown in hiring at major ad tech firms in the fourth quarter via WSJStarboard Value Calls for ShakeUp at Yahoo and Shift in StrategyA prominent hedge fund that has long criticized Yahoo39s management called for changes to the web pioneer39s board and management to go along with a shift in the company39s strategy demanding that it spin off or sell its core search and display business via NYT Yahoo Shutters Video Service Yahoo Screen via Variety Yahoo Plans to Lay Off at Least 1000 Employees via VarietyBBDO Buys Majority Stake in Wednesday Agency GroupOmnicom39s BBDO Worldwide is revving up its fashion expertise with the acquisition of a majority stake in luxury marketing powerhouse Wednesday Agency Group via WSJGroupM Fullscreen Ink Deal to Form Influencer Marketing ProgramInfluencer marketing program called Playa that will coordinate exclusive deals between the agency39s clients and Fullscreen39s global roster of more than 75000 digital celebrities via AdAge21st Century Fox Buys Stake in an quotAugmented Realityquot CompanyEntertainment giant bought an undisclosed stake in augmentedreality firm Osterhout Design Group to push quotthe film experience into the futurequot via WSJDentsu Aegis buys Canadian advertising agency GripThe 150person agency founded in 2002 will help Dentsu Aegis to expand its presence in Canada and will operate as a distinct shop via The Globe and MailiHeartMedia Announces Digital Expansion Into Canada in Partnership With Bell MediaDeal to bring iHeartRadio39s digital radio and music streaming service to Canada will encompass everything from live and televised events to content on car dashboards handheld devices and consumer electronics via Billboard iHeartMedia and Universal Join Forces to Bring Concerts in Virtual Reality via Business WireHearst Reports Record Profit and Revenue for 2015Privately held company made record revenue of 107 billion in 2015 according to a letter CEO Steve Swartz sent to employees via SF ExaminerFox News Holds Its Lead in a Year of Growth for Cable NewsViewership of the top 24hour cable news channels went up in 2015 according to Nielsen Fox News once again dominated while CNN had significantly improved ratings and MSNBC had a slight bounce in viewers via NYT December Cable Ratings Sober into 3916 Nielsen Music Streams Doubled In 2015 Digital Sales Continue To Fall via TechCrunch Nielsen39s Steve Hasker on Audience Measurement Data Integration and Wireless ElectricitySmall Cable Operators Reach Deal with AMC NetworksAMC has agreed to a multiyear carriage deal with National Cable Television Cooperative that will allow the association39s members to continue delivering all six AMC networks via BloombergFacebook39s Audience Network Reaches 1B Ad Spend MilestonequotIn Q4 we reached a 1B annual run rate for advertising spend through the Audience Network with the bulk of that value being passed to publishers and the remainder being recorded as net revenue for Facebookquot via FacebookWhy is Facebook So Sure That Virtual Reality is the Next Big ThingVirtual reality startup Oculus which is owned by Facebook began taking preorders Wednesday for its first consumer headset Many companies are diving into VR but perhaps none more seriously than Facebook via NBC News OMD CEO Turns Her Attention to Virtual Reality as It Gets Closer to Being Mainstream via Adweek Forget Facebook World39s First Mobile VR Social Network Lets You Meet Your Friends in Virtual Reality via Daily MailNBCU39s Evan Shapiro Says Seeso is Just the Beginning amp8212 Upwards of Nine New SVOD Services Are ComingquotThe three major aggregators in OTT right now bear a striking resemblance to the three major broadcasters around 1978amp8230 I think there39s going to be a disruption in that status quoquot via DeciderSpotify Isn39t Laughing Off This LawsuitLawsuit says Spotify39s unlicensed streams could make the company liable for up to 150 million and the case could have ripple effects far beyond Spotify via BloombergTurner Seeks to Become One Big Native Ad PlatformInstead of five to ten 30second spots during a program Turner will air longform branded content that39s two to three minutes long and produced by new native advertising unit via Ad AgeMore Marketers Offer Incentives for Watching AdsDelivering ads to people seeking rewards may help combat ad fraud and viewability challenges via WSJ The End of Ad BlockingVideo and Native Ads to Rule Mobile in 2016Survey of clients and agency executives conducted by Advertiser Perceptions for Trusted Media Brands suggests video and native ads will surpass display banners as the top mobile formats in 2016 via PR Newswire Thank You Native AdvertisingFive Key Themes for Media Companies in 2016Industry analysts said media companies can succeed as long as they get to grips with certain realities and try to better position themselves for success via MarketWatch Brian Jacobs Hopes for 2016People on the MoveiHeartMedia announced that Kelly Kibler previously Executive Vice President of Operations for the company39s Texas Major Markets has taken on a new role as Executive Vice President of MultiCultural Marketing for the iHeartMedia Markets Group via Radio InkOutfront Media named Cecilia Lang as Senior Vice President of Digital Sales She will report to Outfront Media39s Executive Vice President and Chief Revenue Officer Clive Punter via PR NewswireVideo PicksGannett Goes Deep with VR Daily Show Cardboard Viewer Distribution and Advertising via BeetTVWhy Google and Facebook Are Uniquely Positioned to Control How Marketing Evolves via AdWeekMindshare Culture Vulture Why You May Need Dramamine at CESImage at top courtesy of Corbis The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecom MyersBizNet Inc management or associated bloggers

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MediaBizBuzz: BBDO, GroupM, Dentsu, Fox, Virtual Reality and Forecasts

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Philip Goldsmith

"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

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MediaBizBuzz: BBDO, GroupM, Dentsu, Fox, Virtual Reality and Forecasts

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"About That with Carl Mayer:" Alaina Donnellon (Episode 10: Political Spending) - By Carl Mayer

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