MediaBizBuzz: The Super Bowl, Comcast, ESPN, Viceland and More

What a 5 Million Super Bowl Ad Can Buy in Digital MediaOver a billion Facebook impressions reach every Twitter user 10 times over 263 billion display ad impressions take over NYTimescom for more than two weeks or 40 agency staffers via Digiday Super Bowl Ad Tracker Everything We Know About 201639s Commercials via Adweek Stuart Elliott Super Bowl Ad Vets vs Rookies Who Will Winamp160Comcast Eyes More Advanced Ad Targeting As Q4 Brings Video Cable Subscription GrowthComcast added 89000 customers for video service Xfinity in the fourth quarter the most of any quarter since 2006 NBCUamp8217s broadcast network saw a 7 increase in ad sales driven mostly by higher rates via AdExchanger NFL Will Stay Profitable for NBC NBCU CEO Says Pay TV Bundle Will Remain quotVery Good Businessquot via Hollywood Reporter Comcast executives confirm companyamp8217s desire to purchase spectrum at auction via The Next Web ESPN Says Skinny Bundles Are Big Comcast Says Theyamp8217re Not The Future of TV Is Confused via Recodeamp160Nielsen Revises Viewing Numbers to Help ESPNNielsen under client pressure removed broadbandonly homes from its sample and now shows that as of December 12 million homes had cut the cord a much smaller number than its earlier figure of 433 million via New York Post ESPN Signs Digital Distribution Deal with Chinese Internet Giant Tencent via Hollywood Reporter Leslie Wood of Nielsen Catalina Solutions on Knowing Consumersamp160For the First Time More Than Half of Americans Will Watch Streaming TVIn 2016 1645 million Americans will watch digital TV 508 of the US population That39s a jump from 478 last year via eMarketeramp160Google39s Ad Revenue Rises in Q4 2015 Despite Continued Price DeclineThe average price per click declined by 13 in Q4 but Google was able to get people to click on 31 more ads sending total advertising revenue up by 17 to 191 billion via Ad Age Google Search King Amit Singhal Retiring Artificial Intelligence Research Head Taking Over via Recodeamp160From Yahoo to Fox Corporations Slash Workforces to AdaptMedia giants arenamp8217t sure exactly what kind of employee skill sets they need to be competitive going forward as digital disruption reshapes the economic foundations of Hollywoodamp8217s core film and TV production business via Varietyamp160Yahoo for Sale Says Yahoo Finally Admitting the Obviousamp8220They are emotionally supportive of Mayer and her desire to keep at it but some of the board just wants to get the company sold for as much money as possibleamp8221 via Recode Yahoo amp8211 Yet Another Hierarchical Officious reOrganizationamp160Under Verizon AOLamp8217s Tim Armstrong Sees Massive Growth for Mobile Media Adsamp8220I thought the Internet was the biggest thing to ever happen in my lifetime amp8230 I think mobile will dwarf thatamp8221 AOL is also testing a way to display consumer ratings about ads to help the industry fight against adblockers via Varietyamp160Accordant Media39s Pulse Report Shows Marketer Focus on QualityAgency trading platform reports global RTB volume for Q4 2015 soared over 200 average CPMs were higher and viewability rates improved 50 in 2015 via PR Newswire Data Consumer Insights and Breaking With the Pastamp160Facebook39s iOS Glitch Caused ComScore to Overestimate Time SpentTotal time spent across Facebook mobile apps dropped 19 after glitch was fixed and fell 40 on iPhones via Ad Ageamp160Viceland arrives in February with Spike Jonze and Eddy Moretti Named CoPresidentsJonze and Moretti will be responsible for Vicelandamp8217s brand identity and will oversee content for the network from primetime programming to amp8220Vice Labamp8221 interstitials and acquisitions strategy AE Networksamp8217 Executive Vice President of Marketing Guy Slattery will take on the role of General Manager via The Drum To Get People to Watch Viceland On TV Vice Uses A Newspaper via Varietyamp160Hulu Said to Seek Sundance Films in Push for FirstRun MoviesCompany reportedly expressed interest in acquiring films screened at the Sundance Film Festival striving to join streaming rivals Netflix and Amazon as a buyer and distributor of original movies for the first time via Bloomberg Hulu Might Lose the Best Reason to Pay for Hulu via SlashFilmamp160Rubicon Project Kicks Off Global Partnership with GameloftDeal will automate mobile advertising across the digital and social game publisheramp8217s 147 million monthly users as Rubicon aims to connect brands to players via MediaPostamp160The Largest US Radio Operator is Saddled With 20 Billion DebtiHeartMedia the radio broadcaster struggling under 206 billion of debt is reportedly considering a potential bond or equity offering to pay off its most pressing obligations and buy time to improve earnings via Bloombergamp160Accounts on the Moveamp160Carat USA Lands a Lot More Business With The JM Smucker CoDentsu Aegisowned agency wins Canadian media planning and buying chores for Smucker39s legacy brands plus North American duties for Big Heart Pet Brands which Smucker acquired last year via Adweekamp160People on the Moveamp160Viacom Names CEO Philippe Dauman as Chair as Redstone Exits Daughter ProtestsAnnouncement comes a day after CBS Corp said Sumner Redstone also the CBS majority owner was stepping down as executive chairman and being replaced by CEO Leslie Moonves via Reutersamp160ESPN Announces Key Roles Across ESPN Digital and PrintPatrick Stiegman takes on the new role of Vice President Global Digital Content Chad Millman becomes Vice President Editorial Director Domestic Digital Content and Alison Overholt becomes EditorinChief of ESPN the Magazine in addition to espnW via Broadway Worldamp160Etherton Promoted at Warner Bros TV DistributionAllen Etherton has been promoted to Senior Vice President Planning ampamp Analysis at Warner Bros Worldwide Television Distribution He will continue to report to Andy Lewis Executive Vice President Finance and Contract Administration via Broadcasting ampamp Cableamp160Image at top courtesy of Corbis The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillageMyersBizNet management or associated bloggers

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MediaBizBuzz: The Super Bowl, Comcast, ESPN, Viceland and More

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Philip Goldsmith

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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MediaBizBuzz: The Super Bowl, Comcast, ESPN, Viceland and More

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Philip Goldsmith

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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