MediaBizBuzz: NBCU, ESPN, Turner and Mediacom, Plus Plenty of Tech

US Digital Display Ad Spending to Surpass Search Ad Spending in 2016The categories of video sponsorships rich media and quotbanners and otherquot will together account for the largest share of digital ad spending 479 via eMarketer Online Local Ads Forecast To Grow 37 SMBs Increase Digital Spend via MediaPostNBCU Ad Sales Chief Slams Nielsen for TV Measurement ProblemsquotYes Nielsen just debuted their Total Audience metric but progress is slow and we have some serious questions about their methodologyquot via Variety NBC Says Netflix Doesn39t Yet Pose a 39Consistent39 Threat to Broadcasters via AdWeek NBCU Says Rio 2016 Ad Sales Outpacing London Olympics via WSJESPN Targeted for Ad Spending Gains in 2016 Media buyers might not be happy with the way its New Year39s Eve college football playoff games performed but most plan to spend more money on ESPN in 2016 via Broadcast ampamp Cable Survey Most Subs Would Drop ESPN to Save 8 via Broadcast ampamp CableESPNcom to cover esports with same 39rigor39 as it does the big leaguesquotThe storyline was so compelling that we decided there was no reason we shouldn39t be doing this on a daily basis with the same rigor we cover the National League Football or other sportsquot via LA TimesTurner Launching Lab to Reinvigorate AdvertisingquotVideo advertising needs to evolve into a better experience one that benefits all key parties amp8211 consumers publishers and advertisersquot via Broadcast ampamp Cable Turner39s Kevin Reilly at TCA quotTV is the Best Advertising Delivery Mechanism Ever Inventedquot Turner Says the PostMillennial Generation Should Be Known as 39Plurals39 via AdWeekNFL May Split Thursday Night Games Among Multiple NetworksFor the past two seasons CBS has shared the package with the NFL Network Now the league may try to bring at least one more network into the deal via WSJAd Executives Scout Out Latest Tech at CES for Marketing InspirationFrom the slew of new virtualreality products that are flooding the marketplace to the onslaught of wearable technology like rings and socks that are equipped with sensors that monitor health data Madison Avenue is already salivating over the possibilities via WSJ Hulu Exec 39We Are Spending A Lot of Time on Virtual Reality39 via Variety Snapchat Is Looking to Buy an Ad Tech Startup via Recode Reality Not VR Newspapers WorkMediacom is using webcams to measure emotional reactions to adsNew partnership with emotion measurement company Realeyes uses technology that can be applied at scale and globally via DigidayApple To Disband iAd Sales TeamThe iAds platform will be updated so publishers can sell through it directly No word of impact on Rubicon Project MediaMath and other ad tech companies that had been overseeing programmatic buying on the platform via BuzzfeedPewDiePie Now Has His Own YouTube Network Within Maker StudiosYou can expect oneoff videos original series featuring multiple YouTubers and more YouTubers joining the network An animated series featuring PewDiePie is in the works via TechCrunch Netflix Orders Scripted Series Based on YouTube Star Miranda Sings via VarietyHow CBS is trying to get bigname advertisers into podcastsquotThere are some that have bought into the ondemand world and they39re in hook line and sinkeramp8230 There are others who are more cautious and still want to figure it outquot via Digiday iHeartMedia39s digital audio inventory now available through STRATA39s media buying system via Radio InkInside Yahoo39s troubled advertising businessThe company39s ad business which brought in 115 billion in the second quarter of 2015 is reportedly rife with ad fraud One company that used Yahoo39s programmatic video ad platform said it discovered 30 to 70 percent of its ads were not running in areas where Yahoo was claiming they were via CNBCThe Death of 39Huffpost Live39 How to Fail at VideoFor media relevance look to Facebook AJ and Viceamp8212not NYT or cable news via ObserverPeople on the MoveiHeartMedia has promoted four of its senior executives into newlycreated roles as division presidents Hartley Adkins Greg Ashlock Matt Martin and Tom McConnell were formerly executive vice presidents of operations via Business WireUnivision Communications has created a new music division appointing Jorge quotPepoquot Ferradas as its president responsible for developing an integrated music strategy covering all music efforts across the company39s many platforms via BillboardVideo PicksGannett Aims To Scale Local Branded Content Nationwide via BeetTVThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecom MyersBizNet Inc management or associated bloggers

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MediaBizBuzz: NBCU, ESPN, Turner and Mediacom, Plus Plenty of Tech

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Philip Goldsmith

The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health - Ad Council InSites

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MediaBizBuzz: NBCU, ESPN, Turner and Mediacom, Plus Plenty of Tech

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The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health - Ad Council InSites

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