MediaBizBuzz: NBCU, Fox, CNN, AOL, Univision, Ad Blocking and Podcasts

Rio Summer Olympics Ad Sales Top 1B NBCUniversal SaysquotRio 2016 remains on pace to secure the most national advertising sales ever for an Olympic Games and the most by any network for any media event in US historyquot via Hollywood Reporter Political Ad Spending to Hit 117 Billion in 2016 Trump39s Free Coverage Unprecedented via Hollywood Reporteramp160Fox News Tops All of Cable Viewership for Quarter CNN Up TripleDigits in PrimetimeNielsen data shows Fox News had its firstever quarterly totalviewer victory among all cable networks and CNN had its mostwatched quarter in seven years pulling further ahead of MSNBC via Variety MorningShow Wars Take a Twist as quotTodayquotamp160Trumps quotGMAquotamp160in Total Viewers via Variety Fox Takes AIM at Data Programmatic and Advanced Advertisingamp160Verizon Reportedly Planning to Share Customer Location Data with AOL AdvertisersAOL39s CEO Tim Armstrong has been out selling clients on the idea that they should advertise with AOL so they can leverage this ability when it comes online for all clients later this year via The Verge AOL Enhances ONE by AOL Publishers39 Unified Video Platform with OutStream and SideView via AOL AOL We39ll Reach the Tipping Point for Addressable TV This Yearamp160Yahoo Sets April 11 Deadline for Interested BuyersLetters to potential suitors asks them to state which parts of the business they may be interested in with approximately 40 companies reportedly signing nondisclosure agreements via The Drum Yahoo Sports39 Struggle Points to Starboard Opportunityamp160CBS Considering Plan to quotSplit Offquotamp160Its Radio DivisionPlan to quotsplit CBS Radio off via an IPOquot comes two weeks after CEO Leslie Moonves announced that CBS was investigating options for its radio group via Billboardamp160Turner Leads 15 Million Investment in MashableAs part of the new partnership the two companies will develop content together for both digital and linear distribution while Turner will gain access to Mashable39s Velocity analytics technology via WSJamp160In FCC filing Univision Takes Aim at MFN clausesquotThese MFNs often harm competition and diminish innovation especially for independent and diverse programmers and creatorsquot said Univision President Randy Falco via Multichannel News Comcast Defends MFNs in FCC Video Inquiry via Broadcasting ampamp Cableamp160Cablevision FourthWall Go National With AnalyticsDeal allows Cablevision Media Sales to deliver data analytics beyond the New York footprint of parent Cablevision Systems using FourthWall censuslevel viewership data via Broadcasting ampamp Cableamp160Sinclair Broadcast Joint Venture Tests First System to Deliver Mobile TV ViewingquotThis is the first of hundreds of single frequency networks Sinclair Broadcast Group and other broadcasters will roll out in adoption of the Next Gen Technologyquot via Baltimore Sunamp160Sony is Launching its 4K Streaming Service on April 4Android TV appamp160Ultraamp160will require customers to purchase individual titles at 30 each Those movies from a collection of about 40 to 50 titles are then streamed to a 4K TV via The Vergeamp160Header Bidding Comes to Platform Publishing as Rubicon Ties Up With Google AMPquotThis technology will probably be disruptive and companies and technologies that don39t keep up will fall behind if AMP is widely adoptedquot via AdExchangeramp160Spotify Raises 1 Billion in Debt with Devilish Terms to Fight Apple MusicquotThis financing gives them the strategic resources to further strengthen their leadership positionquot The money will be spent on growth and marketing via TechCrunchamp160Digital Publishers Want to Put the Web on a Diet to Fight Ad BlockingStakeholders from across the ecosystem are trying to get creative about how to streamline the delivery of digital content and ads in a social and mobile world via WSJ Ad Blockers Are Employed by 10 of US Desktop Users comScore Finds via WSJ Microsoft plans to build ad blocker into its Microsoft Edge browser via ZDNetamp160The New York Times Launches a Podcast Team to Create a New Batch of WideReaching ShowsPlanamp160to launch several new shows this year backed by advertising and designed to draw broad audiences follows similar efforts from papers like The Guardian and The Wall Street Journal via NiemanLab Podcast Sponsorships and Measurement Part 1 An Art and a ScienceNews of PeopleComcast Cable Announces Senior Vice President PromotionsCompany makes promotions in its Customer Experience Consumer Services Group Technology and Product Enterprise and Platform Services Enterprise Business Intelligence Business Development Sales and Marketing and Comcast Business departments via Comcastamp160Vice Media Ad Sales Chief Exits on Heels of Web Traffic DeclineRichard Beckman has left the company less than a year after joining as chief revenue officer via Varietyamp160Zachary Treuhaft Leaving Grey to Join Omnicom39s New PampampG Media AgencyOmnicom Media Group has reportedly hired Grey Chief Digital Officer Zachary Treuhaft to serve in a senior role at its new Procter ampamp Gamble agency His specific role is not yet clear via Ad Ageamp160Yahoo Loses Another SVP Talent Hunter Sandy Gould as Compensation Issues Rile StaffIt is not clear where the wellregarded exec is headed Gould was hired just over three years ago after a highprofile career at DisneyABC Television Group Linden LabsSecond Life and RealNetworks via RecodeThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers amp160amp160amp160amp160

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MediaBizBuzz: NBCU, Fox, CNN, AOL, Univision, Ad Blocking and Podcasts

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Philip Goldsmith

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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MediaBizBuzz: NBCU, Fox, CNN, AOL, Univision, Ad Blocking and Podcasts

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Philip Goldsmith

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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