MediaBizBuzz: The ANA, the FCC, Nielsen, Hulu, Disney and More

ANA Chairman Responds to Critics of Transparency Reportamp8220There was palpable fear of reprisals and other repercussions across the mediabuying landscape from many who considered whether to participateamp8221 via ANA Mistrust on Madison Avenue Why Canamp8217t Marketers Media Buyers Get Along via Variety Rob Norman The ANA Report amp8211 Addressing Complexity Is a Complex Issue Stuart Elliott After ANA Report Things are Clear as Mudamp160FCCamp8217s NetNeutrality Rules Upheld by Appeals CourtThe courtamp8217s sweeping validation of the Federal Communications Commission rules opens the door to further pending FCC regulatory steps that cable and wireless firms have resisted via WSJ Is Yahoo Less Attractive to Verizon ATampampT in Light of Proposed Regulations via SiliconBeatamp160Nielsen Catalina Solutions Releases CPGIndustry Benchmarks for Advertising Return Benchmarks let marketers compare likely returns from every dollar of their crossmedia digital video display linear TV and magazine advertising spend with magazines showing the highest ROAS via Nielsen Catalinaamp160Tribune Media Launches Auction of Digital Data BusinessThe move represents the first asset sale by Tribune Media after it announced in February that it had hired investment banks to explore strategic alternatives via Reutersamp160The Newspaper National Network DissolvesNNN was owned by the top 20 newspaper companies in the United States and the Newspaper Association of America via NNNamp160Hulu Inks Expansive Licensing Agreement with DisneyABC Television GroupThe deal brings over 500 episodes and a selection of original movies from Disney Channel Disney Junior and Disney XD to Hulu via LA Times You Can Now Watch Hulu in VR on the Oculus Rift via The Vergeamp160Facebook Launches Online Creative Hub in Bid to Simplify Creation of AdsOnline platform enables agencies brands and anyone involved in the creation of ads on Facebook to share review test and create ads on Facebook and Facebookowned Instagram via AdAgeamp160Hearst TV Looks to Verizon Digital Media Services for StreamingVerizon Digital Media Services platform now used by 26 Hearstowned local news stations enabling live and ondemand playback across devices and targeted ad insertion in apps via Broadcasting ampamp Cableamp160TVamp8217s amp8220Upfrontamp8221 AdSales Talks Start to Heat UpNBCUniversal and CBS are said to have begun securing advance advertising commitments but some ad buyers indicated that the overall market had yet to move in earnest via Varietyamp160Nielsen Consumer Neuroscience Unveils Trailblazing Ad Testing SolutionVideo Ad Explorer uses a combination of neuroscience tools including EEG biometrics and eyetracking to give brands realtime insights into the complexity of the consumer brain via Nielsenamp160Comcast Leads 68 Million Investment in VirtualReality StudioInvestment round in Felix ampamp Paul Studios a Montramp233albased creator of virtualreality films is the first time Comcast Ventures has funded a company that produces cinematic virtual reality via Bloombergamp160Screenvision Joins Digital Place Based Advertising Associationamp8220By joining DPAA we are giving ourselves a seat at the table alongside our colleagues in helping to chart the future of the video everywhere marketplace for everyone39s benefitamp8221 via DPAAamp160Gannett to Buy Bergen Record New Jerseyamp8217s No 2 PaperThe 121yearold paper is the secondlargest daily in the state behind the StarLedger in Newark Gannett already owns the Asbury Park Press and five other New Jersey papers via New York Postamp160Why Disney Channel Freeform is Betting on Social AppsBy giving social users a reason to engage with show content before during and after a TV broadcast the hope is that Freeform can create a sense of appointment viewing around its original series via Digidayamp160Social Media is Changing Our Digital News HabitsReuters Institute global study suggests there is still a big appetite for news but users are increasingly turning to socialmedia platforms to find it are unwilling to pay and favor ad blockers via SFGate The Olympics of Social Media Dataamp160Accounts on the MoveVolkswagen Picks PHD to Handle Its 3 Billion Global Media AccountGerman auto giant picked Omnicom39s PHD as its new global media agency of record ending its relationship with WPP39s MediaCom after nearly two decades via Adweekamp160People on the MoveNielsen39s Cheryl Idell To Head West Coast Ops For MindshareShe succeeds Adam Gerhart who was recently promoted to the role of CEO Mindshare US Idell will be based in Los Angeles and also have responsibility for the Portland office and recently launched San Francisco operations via MediaPostamp160Tim Mahlman Becomes the New Bob Lord at AOL PlatformsFormerly President of Publisher Platforms at AOL Tim Mahlman has been promoted to President of AOL Platforms effectively filling the shoes left empty upon Bob Lordamp8217s departure to IBM via AdExchangeramp160CBS Names Jim Lanzone Chief Digital OfficerIn his new role Lanzone will oversee digital strategy across CBS divisions He also will continue at CBS Interactive as CEO via Hollywood Reporteramp160Dan Mason Joins iHeartMedia as Senior Advisor for Broadcast RelationsFormer President and CEO of CBS Radio will join the company as its Senior Advisor for Broadcast Relations via iHeartMediaamp160The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet management or associated bloggersamp160

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MediaBizBuzz: The ANA, the FCC, Nielsen, Hulu, Disney and More

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Philip Goldsmith

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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MediaBizBuzz: The ANA, the FCC, Nielsen, Hulu, Disney and More

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Philip Goldsmith

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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