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Memo to Woke Advertisers: Don't Try Too Hard

# brand

# consumer

# advertising

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Christopher Boulton

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From Advocacy to Activism

For consumers, it's not just what you do, it's how and where you say it.

Christopher Boulton

Dr. Christopher Boulton is a race representation in advertising researcher, documentary filmmaker, and associate professor of communication at the University of Tampa. His writing has appeared in academic journals such as the Howard Journal of Communications… read more