Political ad revenue has surpassed expectations for most TV broadcasters in the U.S. Heavy spending on many ballot initiatives paired with competitive Senate, House and gubernatorial races led to a windfall of ad revenue. And there are indications that contentious issues will lead the 2024 election cycle to even more remarkable revenue heights for stations.
MFM: Local TV Political Ad Revenue Exceeds Expectations; Likely to Surpass 2020 Total
