Political ad revenue has surpassed expectations for most TV broadcasters in the U.S. Heavy spending on many ballot initiatives paired with competitive Senate, House and gubernatorial races led to a windfall of ad revenue. And there are indications that contentious issues will lead the 2024 election cycle to even more remarkable revenue heights for stations.
Local TV Political Ad Revenue Exceeds Expectations; Likely to Surpass 2020 Total
![Local TV Political Ad Revenue Exceeds Expectations; Likely to Surpass 2020 Total](/media/articles/iStock-586750998.jpg.550x380_q85_box-499%2C0%2C2713%2C1537_crop.jpg.webp)