MFM/BCCA and NMCP’s Media Credit Conference: BCCA Board Chair Tonya Sorrells on Why This Year's Event Will be the Best Yet

I sat down with Tonya Sorrells Director of Credit ampamp Collections of Hearst Television and current BCCA board chair to learn why the 2024 conference will build on the success of last yearamp8217s inaugural event to offer attendees unique insights and invaluable networking during the daylong meetingQ Can you give us an overview of this yearamp8217s Media Credit ConferenceA The Media Credit Conference brings together ordertocash professionals across various media industry companies with sponsors and exhibitors that support their roles to network learn and collaborate on the everchanging landscape of our industry It also provides an opportunity to meet and fellowship with our customer counterparts amp8211 something thatamp8217s unique to this conferenceQ Why is this event a must for professionals in the credit space within the mediaentertainment industryA The conference provides attendees an opportunity to increase their visibility and credibility within the media industry and learn about the latest technologies and how they can support and benefit their current roles Attendees can also learn skills and get qualifications that can advance their careers in the industryQ What will be new or different from last year39s conferenceA For starters the conference takes place in a new venue thanks to our hosts Grant Thornton Because this venue is centrally located more of our agency partners are planning to attend the cocktail reception amp8211 the key networking time We also have a more robust agenda full of relevant topics that include economy outlook RPA ampamp AI automation and the legal risks associated with implementing this technology a focused roundtable to cover everything digital and a session on leadershipQ Tell me more about the leadership session and why itamp8217s important for professionals in credit and collectionsA Itamp8217s a very relevant and timely topic A lot of us in credit and collections are leaders and when youamp8217re in our role you have to have great people skills amp8211 youamp8217re partnering with sales and external clients and dealing with a lot of different personalities Organically those are leadership skills You must know how to work with different personalities and roles to most effectively get things accomplishedQ You also mentioned the importance of learning more about new technologies Why will these sessions be so beneficial for conference attendeesA We started hearing a lot about the latest types of new technologies at this yearamp8217s Annual Conference There are many positives about implementing these new technologies but I donamp8217t think there has been enough talk about what risks they bring Iamp8217m personally very interested in the attorneysamp8217 perspective on this topic and how we can prepare for itQ What aspects of last year39s event were most valuable to youA Connecting with other order to cash professionals and building those relationships gives you a feeling of community Itamp8217s great to share challenges and acquire insights and advice from peers and industry experts Attendees can walk away from these events with mentors and colleagues who could help open doors to new opportunities and career advancementsQ Why is the networking at this event so valuableA Networking specifically with our agency partners can contribute to personal growth through exposure to different perspectives and ideas It also increases your visibility making it easier to be recognized as a SME in your organizationQ Given the massive changes happening within our industry what is most at stake now for media and entertainment finance professionalsA Media professionals must continuously update their skills to stay relevant particularly in digital media data analytics and multimedia storytelling Rapid technological advancements and shifts in consumer behavior can lead to significant changes in job rolesQ Why do you think having inperson events such as this one is so critical to career growthA You can sit in on all sorts of webinars online which is advantageous because you donamp8217t have to travel to attend them but the facetoface networking this conference offers is invaluable I really love getting that visibility and ability to put faces to names amp8211 especially with clients Itamp8217s vital for me and others in this part of finance to be able to get in front of these individualsQ How does the Media Credit Conference exemplify the benefits people get from membership in MFMBCCAA I really love that you donamp8217t have to be a member of MFMBCCA or NMCP to attend this event amp8211 and at no cost Iamp8217ve been part of MFMBCCA for nine years now and I want to make sure people understand the value and benefits of everything the association offers Thereamp8217s ongoing education and networking at your fingertips including webinars MFMamp8217s Networks the Annual Conference and Regional Meetings If you really want to be part of this industry you need to be part of these associationsPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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MFM/BCCA and NMCP’s Media Credit Conference: BCCA Board Chair Tonya Sorrells on Why This Year's Event Will be the Best Yet

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Krista Van Lewen

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MFM/BCCA and NMCP’s Media Credit Conference: BCCA Board Chair Tonya Sorrells on Why This Year's Event Will be the Best Yet

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Krista Van Lewen

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