Michael Kassan on Leadership at the Inflection Point Where Content Influences Everything (Video)

Michael Kassan is described, in Ken Auletta's Frenemies, as "a charming man who relies on relationships to link the artists and managers and clients and scientists," and one of the "characters who represent the points of tension within this world" of advertising. As Michael acknowledges in our engaging Legends & Leaders Conversation, our 30-year relationship offers us both a unique perspective on each other's respective careers. And while I have no debate with Auletta's description of Michael, it fails to do justice to the impact he's had on the media, advertising, marketing and entertainment business.