Dog food purchasers spend time watching Mike & Molly more than any other top rated broadcast program for the week of Feb 14th. With TRA’s Media TRAnalytics® Purchaser Rating Points&trade, advertisers gain valuable insights into their consumers, learning what their consumer is watching on television. This allows them to reallocate media spend from underperforming programs to those with the highest PRP™ (Purchaser Rating Points™, thus eliminating wasteful spending and maximizing ROI without increases in cost. To learn more about TRA’s Media TRAnalytics®, please visit