MediaVillage logo
Sign In Sign Up
Knowledge Exchange TV / Video Download The Myers Report Insider InSites Podcasts/Videos Advancing Diversity About us
Advancing Diversity Honors 2020 — Click Here
The Myers Report logo
The Myers Report logo

Download Today: Mobile & Apps Digital Dominance Expected to Continue

Download Today: Mobile & Apps Digital Dominance Expected to Continue

Author

Jack Myers photo

Jack Myers

Publish date

April 11, 2018

Channel

The Myers Report
11

Jack Myers TomorrowToday forecasts that the top four digital ad spend categories will achieve an 82% share of U.S. digital ad spend by 2020.  Total U.S. digital ad spend in 2020 is expected to hit $109 billion.  Mobile & apps (excluding mobile search) is projected to continue its digital ad spend dominance.  By 2020, digital ad spend for mobile & apps, online-originated video content digital ad spend, TV digital ad spend, and digital print-originated content ad spend is expected to reach $90.6 billion.  Print-originated content includes digital content published by U.S. local and national newspapers and consumer magazines.  TV digital ad spend includes digital assets of cable/satellite network, local & national spot broadcast, local/regional cable, broadcast syndication, and interactive/VOD/addressable TV.  Online-originated video includes streaming video ads appearing in online originated sites like Vox, Snap, BuzzFeed and user-generated content sites like YouTube and Facebook.  Online-originated display includes static (banner) ads that appear on publishers' websites and user-generated content sites like Facebook.

Page  of  Prev Next

Read our important report

Sign In or Sign Up to buy the Whitepaper

Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020

The full report is available to all MediaVillage member companies. Non-member companies may purchase the 45-page detailed report "Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020" for $4,950 by clicking below. To verify if you are a member company, please email maryann@myersbiznet.com.
File Size: 6.2 MB
Publish date: 02/20/2018
Price: $4950.00
11

Enjoying This Commentary? There's More to Love

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.

Please, enter email in correct format
Jack Myers photo

Jack Myers

Jack Myers is, at his core, a producer and storyteller. As a high school student, he produced a live daily broadcast over his high school public address system. While at Syracuse University he produced a weekly talk show for the college radio station and co-… read more

ADVERTISEMENT

Most Shared

  • Preview image for article: Scott Patterson Returns as Host of UPtv's Annual "Gilmore Girls" Mega-Marathon
    Scott Patterson Returns as Host of UPtv's Annual "Gilmore Girls" Mega-Marathon
  • Preview image for article: Patrick Duffy on Lifetime's "Random Acts of Christmas," Life After "Dallas" and More
    Patrick Duffy on Lifetime's "Random Acts of Christmas," Life After "Dallas" and More
  • Preview image for article: Paul Greene's Cavalcade of Christmas Projects for Hallmark
    Paul Greene's Cavalcade of Christmas Projects for Hallmark
  • Preview image for article: ABC's "General Hospital" Does Product Placement Right
    ABC's "General Hospital" Does Product Placement Right
  • Preview image for article: Tamera Mowry-Housley Returns to Acting in Hallmark's "A Christmas Miracle"
    Tamera Mowry-Housley Returns to Acting in Hallmark's "A Christmas Miracle"

Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive
The Myers Report research findings.

Please, enter email in correct format
MediaVillage white logo
MyersBizNet, Inc.
CMO Village / Audio InSites / Creativity Village / Auto InSites Village
Company
  • About Us
  • Contact Us
  • Editorial Guidelines
  • Privacy Policy
  • Terms of Use
  • Official Sweepstakes Rules
  • Partner Showcase
Follow us
Our reports

Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast.

Get our reports
GET IN TOUCH

We'd like to hear from you! Call us, send us an email or request a meeting.

Contact Us
Receive e-mail News & Updates

Thank you for visiting MediaVillage.com. Subscribe for free to receive our e-reports and weekly updates.

Sign Up

© 2019 MediaVillage is a registered trademark of MyersBizNet. All rights reserved

Home Knowledge Exchange TV / Video Download The Myers Report Insider InSites Podcasts/Videos Advancing Diversity About us
Sign In Sign Up