Wisdom from Media Leaders at Mobile World Congress 2016

Here are some of the highlights from both brand and agency leadersSir Martin Sorrell Chief Executive Officer of WPP said quotthe mobile revolution hasn39t registered yet with companiesquot and there39s an underinvestment in mobile in the marketing industry quotIf there39s one thing that39s become clear at Mobile World Congress it39s that marketers have a lot of work to do on mobilequot he observed quotThe essential problem is that big companies are not thinking about mobile in the right way They39re thinking of it as an extension of digital just a way to reach consumers They39re not thinking of it in a way that changes their businesses or adds values in a way they weren39t able to do previouslyquotLaura Desmond Group Chief Revenue Officer at Publicis Groupe said quotMobile is about more than a device or platform The combination of immediacy personalization scale and global reach mobile provides has democratized content commerce and culture It has given unlimited power to consumers who spend on average 11 hours per day on mobile devicesquotMark Fields CEO of Ford said that Ford is an auto and mobility company quotWe have decided to disrupt ourselvesquot he explained With the launch of FordPass Ford is reimaging itself as a customer experience platform and is targeting the 54 trillion dollar transportation industry as a new marketRichard Fain Chairman andamp160CEO Royal Caribbean Cruises said that mobile has transformed the way Royal Caribbean does business quotWe can get you curbside to shipside in ten minutesquot he declaredMobile World Congress is a unique event with attendees from 204 countries There were government delegations representing 137 countries and 31 international organizations There were over 5000 CEOs in attendance this yearamp160It is estimated that 75 billion devicesconstructs from home appliancesamp160to nuclear power plants to satellites will be connected to the Internet by 2020 according to Cisco Understanding the impact of these technologies and its effect on consumer behavior are two of the many reasons why brands and their agencies attendamp160Mobile World CongressThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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Wisdom from Media Leaders at Mobile World Congress 2016

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Daniel Hodges

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Wisdom from Media Leaders at Mobile World Congress 2016

Daniel Hodges

Empowering Women in Media: Insights from Industry Leaders (Video) - By E.B. Moss

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