Mobile World Congress is Coming! Are You Ready?

Whether brands are grappling with the effect of the Internet of Things IOT on the existing two billion smartphone users or looking ahead to the consumer habits of the billion users coming online by 2020 it is essential to understand why and how the world is changing For anyone interested in learning about global realtime innovation there is no better classroom than the 2016 Mobile World Congress Here39s a video that explains it allWhat is Mobile World CongressMobile World Congress is an annual industry event held in Barcelona Spain at the end of Februaryamp160 The event was created by the GSMA Groupe Speciale Mobile Association which represents 800 telecom operators and the broader mobile ecosystem including handset and device makers software companies equipment providers and Internet companies as well as organizations in adjacent industry sectors Importantly Mobile World Congress 2016 brings the worldamp8217s technology and thought leaders together in one place for four days Imagine thousands of CEOs and government leaders all in one place and with one purpose and you can see the value of Mobile World CongressHere Is the Challenge for Brands and Agencies TodayThe pace of change today has no limit and the consequence of missing a trend or failing to understand a technology can impact a companyamp8217s bottom line Innovation and technological solutions are being created 247 around the world Scalable business models for healthcare and banking are being created and deployed in African and Asian countries The core question for companies is how do you keep up with the pace of change What are you missing and what are you failing to understandHere Is How It HappenedWe have already transitioned to a world of multilateral innovation Breakthrough inventions are germinating in both developed and developing economies Successful companies today focus on consumer behavior and find the innovative solutions to satisfy that need many of which are mobilebasedWhat makes Mobile World Congress meaningful and relevant to brands and agencies is the global ecosystem it embodies The Indian African and Asian inventors who attend today are shaping our future tomorrow amp8211 and they will be at MWC The technologies they are developing can serve as models and inspiration for all of usOne question asked by brands and agencies is amp8220How do you find out about the technologies and the business problems that have already been solvedamp8221 Another is amp8220How do you find out what you donamp8217t know and find out what you are missingamp8221 I believe the answer is in finding new sources of information and broadening your networkHere Is What You Can DoMobile World Congress begins February 22 and ends February 25 The speakers and ecosystem assembled are second to none The networking opportunities and events are unmatchedamp160 Many attendees will find new connections and gain new insights into companies and technologies unheard of before Mobile World CongressI will be publishing a number of articlesamp160which will highlight some of the key themes of Mobile World Congress 2016 and serve as a guide Stay tunedThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillageMyersBizNet management or associated bloggers

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Mobile World Congress is Coming! Are You Ready?

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Click to Make Your 2025 Contribution to Support the MediaVillage Education Foundation

Mobile World Congress is Coming! Are You Ready?

"About That with Carl Mayer:" Alaina Donnellon (Episode 6) - By Carl Mayer

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