Mower's B2B Work Wins 14 Awards Including Seven Gold at ANA's Global B2 Awards

The ANA B2 awards recognize excellence in resultsdriving marketing and are considered the industry39s most prestigious awards dedicated solely to B2B marketing and communications This year the awards reflected the challenges of 2020 that spurred marketers to accelerate innovation and produce gamechanging work to drive results and add purpose and value to the meaning of successquotI39m proud of all of our teams who contributed to this excellent workquot said Doug Kamp chief creative officer at Mower quotI39d also like to congratulate and thank our clients whose bravery during these last 18 months allowed us to pursue unconventional solutions and achieve unprecedented success in the B2B industryquotCaring Gene Caring is Your Calling Mower39s campaign Caring Geneamp174 Caring is Your Calling for the Iroquois Healthcare Association achieved four gold four silver and one bronze B2 award making it the most recognized work of the awards program The multimedia Caring Geneamp174 campaign launched in summer 2019 to attract new candidates to job and training opportunities in New York39s longterm care industry It was already netting measurable results when the arrival of COVID19 in 2020 brought new urgency to the effort Mower39s quick pivot to a second phase Caring Is Your Calling in response to the pandemic earned the campaign these nine B2 awardsB2 category wins for Caring is Your Calling include gold for Demand Generation SmallMedium Business Integrated Marketing Program Small to Midsize Business Recruitment Marketing and Social Media silver for Digital Marketing Tools and Programs Media Plan OutOfHome Advertising and ROIGrowth and bronze for OmniChannel Content ProgramPut the U Back in SyracuseMower partnered with the Downtown Committee of Syracuse to help bring visitors back in the wake of COVID19 with an integrated campaign Put the U Back in Syracuse The campaign earned one gold B2 for OmniChannel Content Program and one silver for OutOfHome AdvertisingBring Your Work to Kids DayWhen COVID19 lockdowns shuttered offices and school buildings across the US Mower flipped a national tradition on its head to help its employees navigate the challenges of working while parenting from home Bring Your Kids to Work Day The campaign was honored with two B2 awardsamp8212gold for Employer Branding and bronze for Agency PromotionABB Adaptive ExecutionA provocative integrated campaign by Mower to help global technology leader ABB launch a new methodology Adaptive Executionamp8482 earned a gold B2 in the Trade Show or Conference CategoryClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Mower's B2B Work Wins 14 Awards Including Seven Gold at ANA's Global B2 Awards

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Mower's B2B Work Wins 14 Awards Including Seven Gold at ANA's Global B2 Awards

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