It started as a blog post, and then another blog post, and then another website wanted to carry the news. Alas, we have bundled some recent thinking on Facebook updates into an MSLGROUP e-magazine to help marketers and bloggers optimize the social platform. Video highlights of the e-mag can be found here.

In The MSLGROUP Guide to Facebook Updates, you will find four short and shareable articles:

1. Four-Step Crash Course: New Facebook Brand Pages
2. Four Reasons Why Facebook’s Comment Box Will Change Blogs
3. Facebook’s New Analytics: What We Like and Don’t Like
4. Brand Do’s and Don'ts: Contests on Facebook

Here at MSLGROUP, we took the article on the new Facebook Comment Box to heart. As long as you are logged into your Facebook account, you can comment on our blog posts from your FB account…if you so choose, your comment will be posted on your wall, making it easy for your friends to comment, too. We work in the conversation age, and indeed conversations are becoming increasingly seamless across platforms.

It is such a pleasure working with Romain Vezirian, our community manager based in Paris and lead author of the guide. And we also want to thank Nicolas Sibouni, who co-wrote the article on the new Facebook brand pages. Guys, keep up the great thinking and writing.

Sally O’Dowd joined MSLGROUP in Paris on January 3 as engagement editor. Sally can be reached at

Read all Sally's MediaBizBloggers commentaries at Critical Conversations.

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